Internal web application, Data visualization product, Task Management

<aside> 👩🏻‍💻 My Role: Lead Product Designer Client: Bowlero Corp. (Bellum AI, acquired by Bowlero Corp.) The team I worked with: Product Manager, UX Strategist, a Jr Product Designer, Tech Lead, Dev team Date: 2022 October, 2 weeks from kick-off to hand-off

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PROJECT / EPIC BACKGROUND

QMS as a product

• QMS (Quantitative Management Solutions) is a machine learning enterprise-grade web application designed for the executive team of Bowlero Corp. and also for managers of Bowlero bowling centers.
• The objective of this data visualization and task management tool was to empower users in making informed decisions and subsequently implementing a business strategy that would enhance the performance of Bowlero bowling centers, ultimately increasing overall revenue for the corporation.

My Task

• QMS identifies each center’s revenue and cost savings opportunities for Center Managers, who then develop a plan with their supervisors (District Managers) to improve the various suggested metrics.
• Within each opportunity category, there is a predefined set of tasks and processes recommended by Bowlero for implementation at the centers. As users complete these tasks and enhance their Areas of Focus, they can effectively boost center revenue or reduce costs, aligning with QMS's business objectives.

Problems

My Task (and the entire product) was originally built by a third-party agency in collaboration with Bowlero Corp. Unfortunately, the product's initial execution was subpar and lacked thorough planning. Our team inherited QMS in a highly unsatisfactory condition, marked by numerous usability issues, a deficient visual and information hierarchy, as well as disrupted user workflows. The My Task page, added later in development, introduced several complications that hindered the ease of adding, managing, and reviewing tasks, resulting in confusion for users

Project/Epic Goals, Desired Outcome

• Complete overhaul of the existing My Task section within the product.
  • Identify user needs, and craft a task management experience that aligns with stakeholders' and users' genuine requirements.
• Ensure that center managers can effortlessly create and manage tasks without encountering confusion.
• Provide district managers with a straightforward method for reviewing completed tasks across their subordinate centers on the Tasks page.e
• Enhance the My Task section of the product to facilitate improvements in center performance based on the completion of tasks related to selected Areas of Focus

EVALUATION OF OLD DESIGN

• Process

As an initial action to initiate the project, I conducted an assessment session to evaluate the shortcomings in the overall usability and accessibility of the existing design.